Dr Fernando HERNÁNDEZ
fdohernandez@ub.edu
Professor of Visual Arts Education and Visual Culture
University of Barcelona, Spain

Dr Fernando Hernández is a professor of Visual Arts Education and Visual Culture at the Fine Arts Faculty of the University of Barcelona. Since 2001, he acted as the co-director of the Centre of Studies of Changes on Culture and Education (CECACE) placed at the Scientific Park of the University of Barcelona. He is the director of the Doctoral program “Visual Arts and Education: A constructionist Approach”, where several researcher projects are carried out on how primary and secondary students and teachers understand Art Education issues and notions, particularly those around Visual Culture. In this field, he is the director of a master programme on 'Studies and Projects on Visual Culture'.

He has advised several schools innovation projects and is well experienced in school development and teacher education. He is the author or co-author of 25 books, 45 chapters and 130 articles and scientific papers.

Learning with young people to rethink creativity in a virtual and visual world

The visual literacy’s main stream since its beginning as an academic and educational issue in the 1960’s has reinforced the necessity of learning the ‘visual language’. This notion is based on the assumption of existence of a set of visual concepts that define the visual perceptive experience and constitute the foundational elements of a visual image. Based on this assumption a series of visual concepts such as dot, line, shape, texture… were defined. From Bauhaus to Arheim or Dondis an analytical approach to visual literacy was developed around these visual concepts.  Creativity in this context was considered as the inventive use of strategies such as transformation, combination or appropriation based on the regular use of that predefined visual concepts. The underline narrative of this approach is the assumption that visual language is articulated as the oral and writing language.  To learn to creatively use this visual language a set of steps such as observation, identification, application and innovation has to be followed.  This narrative has constituted both the main purpose of different educational reforms oriented to support visual literacy competences and the foundation of several visual communications programmes.

In this presentation I will discuss and question this visual paradigm by presenting and analysing examples produced by young people who belong to a generation who has grow up as users of videogames, Internet and mobile phones. Specifically I will suggest paying attention to how young people use visual strategies to solve problems linked to the creation of visual narratives by appropriation pre-existing visual images. From this analysis I will suggest to rethink both the foundations of visual literacy and the educational approach to creativity.

Fernando Hernández博士

Fernando Hernández博士是西班牙巴塞隆拿大學的視覺藝術教育及視覺文化教授。他也是該大學的文化及教育變化研究中心的聯席總監。他督導有關視覺藝術、藝術教育的博士及碩士課程。並曾撰寫多本著作。

「與年輕人一起重新思考虛擬及視像世界的創意」

自60年代起視覺語言的需要被肯定。視覺創意是靈活創新運用已界定的視覺概念。我將討論現在習慣玩電子遊戲、上網的新一代如何使用視覺策略去解難。我認為需要重新思考視像認知的基礎以及教育走近創意兩個議題。